Eco-conscious Gen Z taking action
If there is one thing millennials are happy about, it would be transferring most of the ageism stereotyping they have endured over the past decade to the new Generation Z or Gen Z. Based on a 2018 McKinsey article titled ‘True Gen: Generation Z and its implications for companies,’ Gen Z is the cohort born between 1995 and 2010. They are currently between the ages of nine and 24-years old.
