Thailand has huge mobile potential
Mobile is the future, and this is especially the case in ASEAN member states. As a matter of fact, e-commerce logistics management platform, Parcel Perform, recently noted that emerging markets like Myanmar and Thailand are seeing rapid growth in mobile marketing. A case in example is Myanmar which recorded a tremendous increase in mobile penetration from just 10 percent in 2014 to above 80 percent or 46 million mobile users in 2017. By end-2018, according to Parcel Perform, the market is expected to reach a mobile penetration rate of over 90 percent.
Sheith Khidhir
