NEA to use AI and Big Data to boost exports
The New Economy Academy (NEA), an agency under the Commerce Ministry’s Department of International Trade Promotion (DITP), says it will use AI and Big Data to promote SMEs and analyse the demand of foreign consumers based on their behaviours, trends and cultures.
NEA director Nanthaphong Jiralertphong said this week that NEA and DITP have together pioneered the use of AI and Big Data technologies to analyse markets in various countries including China, Vietnam, Singapore, Laos and Cambodia. “The project revealed that Thai entrepreneurs are in need of in-depth data on foreign markets in order to develop products that suit the needs of consumers in those countries,” he added.
The Nation Reporter
